ettitude | noun | eco-attitude

living mindfully to sustain a more comfortable existence for all

Luxurious comfort, draped in purpose

ettitude believes that comfort and quality should not be compromised by a commitment to conscious living. Because the earth is our greatest caretaker, we invest in sustainably sourced materials and methods, so the entire lifecycle of our products reflects the renewable patterns of nature.

Innovative fabrics-made for your comfort and sourced with care

It all starts with our breakthrough bamboo lyocell fabric: CleanBamboo™.

All of our fabrics are crafted from 100% organic bamboo, the most resource-efficient plant on earth. Our proprietary manufacturing process is designed to save energy and water, resulting in a fabric that has a silk-like texture and only gets softer with every wash.

CleanBamboo™ is breathable, hypoallergenic and thermo-regulating to support sleep wellness. Infused with eco-friendly and naturally antimicrobial bamboo charcoal, our CleanBamboo™ Charcoal fabrics are proven to reduce bacteria by 99.9%.

We reject the use of any toxic chemicals. Our CleanBamboo™ is sourced from FSC-certified sustainable forests, and we make every conceivable effort to use recycled materials, keep packaging minimal and reduce our carbon footprint.

Sophisticated style, smartly packaged

Minimalism and intention guide our design and packaging decisions. We utilize every extra inch of our 100% biodegradable fabric to create the drawstring bags that carry our sheets. We package our bath products in RPET material made from recycled water bottles, and use this same recycled material to create the luxurious filling for our eye masks. And all of our packaging is designed to be resealed, which means it can be reused to reduce waste.

Proud partners with those who share our values

Our eco-attitude drives our ambition to deliver comfort to your home and ours. That’s why we partner with suppliers who are committed to working to the highest ethical standards, along with charities that drive important development projects.

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We donate 1% of our CleanBamboo™ lyocell bedding sales to environmental nonprofit organizations.

Our silky soft fabrics are 100% plant based and made without harming animals.

Introducing our textile recycling program, Loop

It’s time to embrace a circular model and close the loop on textile waste. You can take sustainable action by recycling unwanted bedding, towels and clothing through our new textile recycling program. You’ll even get a $25 gift card as our thank you.