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Snuggle up with the softest, dreamiest bedding.

(Shhh! The secret is bamboo.)

Try for 30 nights

Better for you and for the environment.

Our world's first lyocell fabric made of 100% organic bamboo is:

Feathery soft
Extremely breathable
Antimicrobial
Water-saving

“They make my 1300 thread count egyptian cotton sheets feel like sandpaper, best sleep of my life.”

- Dean D

30-Night Sleep Trial

We are great in bed. Sleep with ettitude for 30 nights before you commit. If you don't fall in love with us, return it for a full refund, no strings attached.

Try for 30 Nights

“Feel like you’re being cocooned by a zillion kittens.”

“Favourite anti-ageing pillowcases, hands down.”

“Keep your cool at night, feel so soft to the touch”

“Wick away sweat up to 50% faster than cotton. Goodbye marked sheets.”