ettitude: An Influencer Favourite

In the quest for the ultimate sleep experience, the quality of your sheets matters the most. ettitude offers ultra-soft, eco-friendly bamboo bedding that combines opulence with sustainability, appealing to those who seek not only comfort, but also an environmentally responsible lifestyle. 

We present testimonials from leading influencers in the lifestyle and wellness sectors. Their stories reveal how ettitude bedding delivers unparalleled softness and breathability. We aim to share valuable insights into how our commitment to quality and sustainability enhances both sleep and overall well-being.

Elegance in Design and Versatility

Our CleanBamboo® fabric blends elegance with versatility and is known for its silky-soft sateen weave, which feels luxurious against the skin. Our sheet sets offer an impeccable fit and a sumptuous texture that beautifully complements upscale bedroom aesthetics with subtle grace. Nicole Berrie, author and founder of Bonberi Mart in New York, shares, “I’ve been looking for clean sheets that feel luxurious, and my best friend only uses ettitude, so I was sold. I love combining the sateen duvet cover with linen sheets for a beautiful texture combination. My favourite colour is honey, which is so warm and feels luxe hippie.”  

Comfort and Innovative Fabric Technology

ettitude’s patented CleanBamboo® lyocell fabric is celebrated for its irresistibly silky, buttery texture that rivals the finest silk and sateen weaves. Influencers consistently highlight its breathability, softness, and temperature-regulating qualities, which combine to create a sleep experience that feels both luxurious and refreshing. Brooke Falvey, a fashion stylist and event host from Australia, shares, "After trialling the new ettitude bamboo lyocell sheets, I can confirm they feel like a dream—they’re soft, breathable [and] hypoallergenic. They feel smooth as silk against my skin." 

Our unique fabric is ideal for individuals with sensitive skin, thanks to its natural hypoallergenic and moisture-wicking properties. It regulates temperature by cooling and adjusting to the sleeper’s environment, contributing to improved sleep quality and overall wellness. As Brooke notes, "They feature a breathable weave which cools and adjusts to the temperature for a comfortable sleep.”

Enduring Quality and Investment Value

ettitude bedding is crafted with superior tensile strength and exceptional resistance to pilling, ensuring that its luxurious linens remain durable and beautiful over time. Third-party testing confirms that CleanBamboo® Signature Sateen fabric surpasses industry standards, maintaining its softness and integrity even after many washes. This lasting strength minimises the need for frequent replacements, making ettitude a sustainable choice that reduces waste and supports eco-friendly living. 

Influencers like fiber artist and textile designer Erin Barrett attest to the lasting value of ettitude’s bedding, sharing, "My family has exclusively been sleeping on ettitude bedding for over 6 years now and we will never go back to anything else! The quality of ettitude is unmatched as well as the comfort, colours, and style.”

Best Non-Toxic Bedding for Wellness

ettitude bedding offers significant health benefits, especially for those with sensitive skin or allergies, thanks to its patented CleanBamboo® fabric. This fabric is naturally hypoallergenic, antimicrobial, and moisture-wicking, creating a cleaner and more breathable sleep environment that reduces irritation and allergen exposure. Its non-toxic processing ensures the bedding is skin-friendly, making it highly recommended for individuals who prioritise both comfort and health in their sleep essentials. 

Beyond physical comfort, ettitude supports a restorative rest as part of a balanced lifestyle by prioritising quality sleep in a busy world. ettitude co-founder Kat Dey emphasises sleep as a cornerstone of wellness, encouraging routines that enhance calm and renewal, which ettitude bedding facilitates through its breathable, temperature-regulating properties. Influencer Nicole Berrie reflects this commitment to health-conscious living, stating, “I love linen sheets and I also love that all their sheets are Class I certified by OEKO-TEX and use non-toxic fibre processing.” Class I certification guarantees that our bedding is safe for babies, reinforcing ettitude’s dedication to toxin-free, luxury bedding that integrates seamlessly into a wellness-focused lifestyle.

Eco Friendly Luxury Sheets 

The modern luxury consumer increasingly values products that honour both comfort and environmental responsibility, shifting the definition of indulgence toward sustainable luxury bedding. Influencers praise ettitude’s innovative CleanBamboo® fabric for its minimal water consumption and non-toxic, OEKO-TEX certification, which guarantees safety and an eco-conscious approach. As Jen Selter, Internet celebrity and fitness model, shares, "I love that they’re made from clean, sustainable bamboo, so it’s a win for both my sleep and the planet. Total game-changer, especially since I take my sleep very seriously!” 

Natural Non-Toxic Bedding for Luxury Homes 

In pursuit of the ultimate sleep experience, ettitude offers the ultimate blend of luxurious comfort, sustainability, and wellness. ettitude’s ultra-soft, eco-friendly bamboo sheets transform bedtime into a rejuvenating ritual, marrying indulgence with environmental accountability. The brand’s dedication to quality and conscious living makes it a standout choice for those seeking mindful luxury.

April Kae, a bassist, singer, songwriter, and producer, describes ettitude bedding as “a sanctuary. It’s been such a calming and grounding part of my new home.” She underscores the brand’s place as the bedding of choice for those who value enduring comfort and mindful living, highlighting how ettitude elevates the sleep environment to support both relaxation and a balanced lifestyle. 

Join Influencers in Sustainable Comfort

Transform your sleep experience and join the community of discerning influencers who trust ettitude for luxurious, sustainable bedding. Explore our Signature Bamboo Sheet Set, and more at www.ettitude.com. Experience the elegance and comfort that top influencers can’t stop raving about. As climate activist and storyteller Lauren Bash shares, "I must say, we are OBSESSED with the sheets. I am planning on gifting them to all of my friends and family for the holidays!"

* Images of the influencers are from their official Instagram accounts. The photograph of April Kaye is by Dana Goldstein.

 

FAQs

Are influencer endorsements for bamboo sheets trustworthy? 

Most leading influencers test products before sharing honest reviews, making their endorsements valuable for discerning shoppers seeking eco-luxury. They often highlight key factors, such as real-world comfort, which help build consumer trust. Authentic influencer recommendations, paired with verified certifications, can guide confident and informed purchasing decisions. 

What is the best eco-friendly luxury bedding for sensitive skin? 

ettitude offers some of the best eco-friendly luxury bedding for sensitive skin with their CleanBamboo® fabric, which is naturally hypoallergenic, moisture-wicking, and temperature-regulating, providing superior comfort and skin health. Their bedding is OEKO-TEX® Class I certified, guaranteeing it has been tested to contain no toxic substances and is safe for babies. This combination of sustainable luxury and rigorous certification makes ettitude a top choice for those seeking non-toxic, plush bedding that supports wellness.

How do influencers assess luxury bamboo bedding brands for their followers? 

Influencers evaluate fabric quality and comfort in real-life settings, sharing transparent feedback that helps followers make informed purchasing decisions. Many influencers invest time testing durability, breathability, and fit after multiple washes, ensuring the product lives up to both luxury and ethical claims before recommending it.

How do ettitude bamboo sheets improve sleep quality? 

Our ettitude bamboo sheets enhance your sleep experience through a unique combination of natural properties. The fabric, made from 100% organic bamboo lyocell, is naturally temperature-regulating, helping to wick away moisture and keep you cool and dry throughout the night. This is especially beneficial for hot sleepers. Additionally, bamboo is hypoallergenic and exceptionally soft, which reduces skin irritation and creates a comfortable, clean environment for a truly restful night's sleep. 

How have influencer collaborations impacted consumer trust in eco-luxury bedding? 

Influencer collaborations offer authentic stories, ongoing product education, and social proof, helping consumers feel more confident and enthusiastic about selecting luxury bamboo bedding. These partnerships provide a relatable, lifestyle-driven perspective that showcases real-life benefits and use cases, extending beyond traditional advertising. Additionally, influencer content often includes behind-the-scenes insights, which deepens consumer trust and fosters long-term brand loyalty in the eco-luxury market.