Frequently Asked Questions:

What is organic cotton?
Organic cotton starts with organic farming practices, which uses seeds that haven’t been genetically modified or treated with pesticides.  It is then grown free of toxic chemicals -- highly synthetic and destructive fertilizers, herbicides, insecticides or pesticides.  Pest control is accomplished through the use of natural predators and other sustainable practices (such as crop rotation).  From growth through harvesting, the process is monitored according to a set of Organic Growing Standards adopted by governmental bodies. ettitude organic baby clothing uses 100% organic cotton fiber certified by Institute for Marketecology (IMO).

Why is organic cotton better than conventional cotton?
Considered by many to be a pure natural fibre, conventional cotton actually has an incredibly chemically-intensive growing process.  Conventional cotton is less than 3% of the world’s agriculture, but uses 25% of the world’s insecticides and 10% of the world’s pesticides.  Seven of the most common pesticides used on cotton are “known, probable or likely” to be human carcinogens according to the EPA, causing, among others, cancer, birth defects, and nervous system disorders.    

Regardless of where these farms are located, the pesticides used often find their way into the human food chain.  For example, cottonseed oil is used in processed foods, beef and dairy cows are fed cotton straw and other cotton waste.  Many food crops are often grown in rotation with cotton.   

Organic cotton are not sprayed with harmful pesticides, fungicides, herbicides and chemical fertilizers, which in turn helps save our water, air and environment as a whole. Organic methods of agriculture are inherently better for our bodies, our homes, our planet and for future generations.

A baby’s skin is five times thinner than that of an adult, makng it far easier for dangerous and harmful toxins to enter their bodies.  Organic baby clothing is free of toxic residue, making them and you, more comfortable with what they are wearing.  Organic cotton is also thicker, softer and longer lasting than conventional cotton clothing that has been chemically processed.

What are the technical features of the ettitude clothing?
All ettitude clothing is flat-seamed to prevent irritation or chafing of the skin. All items have been preshrunk to ensure a perfect fit for our customers.  Our zippers are sewn into our clothing after they have been pre-shrunk so that they do not buckle after you wash them.

What is ettitude doing to reduce its environmental footprint?
We view efficiency and waste reduction as smart business, particularly in our manufacturing processes.  Our designers continually innovate with sustainable styles that reduce waste in the design and production processes.  We try and keep our packaging to a minimum using biodegradeable and recycled materials.  The products we stock are made using certified organic cotton and eco fabrics.

How do I wash ettitude clothing?
All the organic cotton clothes are machine washable/dryable, and products are pre-shrunk.  For the knitwear, hand wash in cold water, use mild detergent, and dry flat away from heat or sunlight, without pulling.  We do not recommend dry cleaning.
To maintain the natural quality of the fabric, we recommend washing it with baking soda or non-chlorine bleach earth-friendlier laundry products(such as our ECO LAUNDRY BALL).  Please consider drying with low heat or line drying.

Note that chemicals do not wash off of non-organic fibers any more than chemicals wash off of non-organic foods.  The pesticides are in the soil and thus, the root of the plant.

How can the customer become involved in designing new ettitude products?
If you'd like to help us create new designs, we'd love your input.  Many of our products have been designed based on the feedback and suggestions of our customers. You can email your thoughts to us at info@ettitude.com.au.